Dr. Janel HitsonChanging the Face of the Chiropractic Profession

In working with hundreds of doctors over the last several years, there is one major, undeniable difference between the winners and the losers. It is a factor that is so simple, it is often overlooked. Those who overcome, they can not be denied!

Because it is harder to define the “winner”, I will describe the loser. Losers are the individuals who seem focused on “what can’t be done” and “why it won’t work”. You can give them a list of 100 things they can do to grow their practice and they will focus on the one or two things that don’t apply to them or their market- and thus disregard the list as a whole! The loser is the naysayer who always wants to point out the fault with no constructive suggestions as to correction.

Please do not misunderstand, it is good to think through plans and foresee possible pitfalls for the purpose of avoiding them. The loser points out the problems for the sake of avoiding doing anything.

There are a lot of losers in disguise; they are the naysayers who camouflage their negativity in catch phrases and in the form of “caring for your wellbeing”. The key to exposing these individuals is to ask the question, “Well, how would you improve this plan/situation/action step?” They won’t have an answer.

The winners, they are the ones that you can throw a dump truck of trash on their lives and they never see the garbage, only the precious metals hidden in the rubble.  No matter what comes against them they focus on the lessons learned and the next steps they need to take to achieve success. They seek mentors not for the sake of an extra hand, but for an experienced set of eyes.

Winners are those who can not be denied. They never see failure because their eyes can’t lose focus on success!

I have been a huge advocate of goals for most of my life. My first exposure to goals happened in grade school with a unique class called, “I CAN”. The curriculum was designed by the legendary Zig Ziglar, and was geared towards developing success attitudes in kids at an early age. I can’t say that it made a lasting impact on everyone in the class, but the message sure reached me!

I became very focused on what I wanted and driven by accomplishment. It became fun to define my next ambition and then watch it materialize in due time. I had it all figured out, that is up to graduation!
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We all have our secret fears, fear of public speaking, of heights, small places, spiders…blogging.

I have seen many who have legitimate, paralyzing fears and then I have seen those who use their “phobias” as an inappropriate ploy for attention. Either way, these fears create barriers that hold us back from success.

Obviously, certain fears are more detrimental to developing a chiropractic practice- fear of public speaking, fear of confrontation, fear of rejection, fear of success (poverty complexes) are among the top on the list.
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Too often we see students burying their heads in the books the entire time at school and then we wonder why they are about as exciting as an encyclopedia to talk to! Is this you?

If it is, good grades and stellar GPA will not bring patients into your office. And even though I am a huge backer of technique specific adjusting, your mastery for removing subluxations won’t bring them through your doors any quicker either!
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It costs money to open a Chiropractic Office! Even before the crash, it was difficult to get a loan to open a chiropractic office. I found it a shock that banks were not lining up to give me their money. A degree and a template business plan that showed inflated profit margins was not enough. What’s the problem?

The problem is–now and then– that chiropractors, along with most other doctors, have terrible statistical default rates, which have ruined the chances , for many, of getting funding (at least not without collateral, cosigners, or both).
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Good Grades Don’t Get You Anywhere

They do not put your GPA on your diploma. Not one patient has ever asked me my class ranking. My utility company never gave me a discount because I got an “A” in Biochem.

There is nothing wrong with getting good grades, by all means, you need certain grades in order to get that coveted diploma. What I wish I had known is where my priorities should have been.
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