Posted by Dr. Janel Hitson | Posted in Million Dollar Practice | Posted on 05-03-2010
Its all about Passion
In your ambitions to start a million dollar chiropractic practice, there is one critical element that without it, you will fall short every time. That is Passion!
Most doctors want to have an ultra successful chiropractic practice, and many of the serious ones will reach some fantastic levels of prosperity. But there is an invisible glass ceiling at about the level of $30,000 to $45,0000 per month collections that stops the vast majority of chiropractors from hitting the million dollar mark. In fact, that glass ceiling is so strong, in my opinion, that those who do break through it, typically go straight to the million dollar level!
Where does the ceiling come from?
At about 30k-45k collections per month, provided the overhead has been maintained at a very reasonable level, then most doctors bills are more than paid! These chiropractors are experiencing a very healthy level of prosperity and are “comfortable”. Financial pressures no longer push them to higher levels of patient volumes. Chiropractors begin to ask themselves, “why should I work any harder?”.
That is where the overwhelming majority of offices will stop growing.
Who persists to the mark? The chiropractors with passion! The philosophy of chiropractic drives these doctors to touch and save lives. Knowing the healing power of the human body and how chiropractic can release the innate function propels these chiropractors to spread the testimony of the profession. The disgust for what drugs and unnecessary surgeries do to the victims of the medical profession, knowing that there is a better alternative, gives them the fuel to spend long hours in the office. For these highly philosophical chiropractors, it is no longer about money, their purpose and passion lies in restoring health to the sick and diseased.
Do you have that kind of passion? Do you have an internal need to restore health to the sick? Is your drive so strong that you can get past your own comfort levels?
The philosophy of chiropractic is being lost in our profession. Are you one of the few who is willing to stand up and stand out for chiropractic?
Great advice Dr. Hitson! I’ll see you at that million dollar mark soon. I promise.
Comfort does not equal success. That is the principle upon which this post is based and it is SPOT ON!
This is the next step!! Helping 1600+ per month is way more gratifying than 800… plus the financial benefit is pretty darn nice too! Looking forward to making this happen…