Dr. Janel HitsonChanging the Face of the Chiropractic Profession

How often do you get adjusted? Your answer speaks volumes to your conviction for the dangers of uncorrected subluxations. Most chiropractors I know get adjusted one time a week to once every other week when they are not in an acute state. I can not even imagine going an entire month with out an adjustment.

How long do you recommend patients to go between adjustments? Again, your answer speaks volumes to your conviction for the subluxation. Every patient is different and their history will factor into the amount of time their spines can hold an adjustment (not to mention the destructive behaviors of which many of our patients indulge being another major factor), but you will typically find a set amount of time the majority of your patients can go between adjustments with out regressing in the progress you have made over the coarse of care.

When you are aspiring towards having a million dollar practice, your attitude towards maintenance practicing is a critical issue. Those who do not understand nor convey to their patients how detrimental subluxations are when left untreated for extended periods   of time are doing a disservice. It is our responsibility as chiropractors to at bare minimum warn individuals of the risks and then let the patients decide for themselves if they wish to continue treatment. I have already addressed in earlier blogs the importance of a sound chiropractic philosophy. If you happen to be one of the unfortunate souls who was not taught proper philosophy in school, that is your starting point.

Million dollar practices are built not on acute low back pain, but on the understanding and administering of health over the long term. As a doctor who wants to reach the masses, you must understand that the greatest success stories lie in the absence of disease in your maintenance patients.

Too many chiropractors become overly focused on new patient numbers and forget where the true wealth and health of the profession lies, in the long term prevention of disease!

Its all about Passion

In your ambitions to start a million dollar chiropractic practice, there is one critical element that without it, you will fall short every time. That is Passion!

Most doctors want to have an ultra successful chiropractic practice, and many of the serious ones will reach some fantastic levels of prosperity. But there is an invisible glass ceiling at about the level of $30,000 to $45,0000 per month collections that stops the vast majority of chiropractors from hitting the million dollar mark. In fact, that glass ceiling is so strong, in my opinion, that those who do break through it, typically go straight to the million dollar level!

Where does the ceiling come from?

At about 30k-45k collections per month, provided the overhead has been maintained at a very reasonable level, then most doctors bills are more than paid! These chiropractors are experiencing a very healthy level of prosperity and are “comfortable”. Financial pressures no longer push them to higher levels of patient volumes. Chiropractors begin to ask themselves, “why should I work any harder?”.

That is where the overwhelming majority of offices will stop growing.

Who persists to the mark? The chiropractors with passion! The philosophy of chiropractic drives these doctors to touch and save lives. Knowing the healing power of the human body and how chiropractic can release the innate function propels these chiropractors to spread the testimony of the profession. The disgust for what drugs and unnecessary surgeries do to the victims of the medical profession, knowing that there is a better alternative, gives them the fuel to spend long hours in the office. For these highly philosophical chiropractors, it is no longer about money, their purpose and passion lies in restoring health to the sick and diseased.

Do you have that kind of passion? Do you have an internal need to restore health to the sick? Is your drive so strong that you can get past your own comfort levels?

The philosophy of chiropractic is being lost in our profession. Are you one of the few who is willing to stand up and stand out for chiropractic?