Dr. Janel HitsonChanging the Face of the Chiropractic Profession

The “Million-Dollar Practice” has been a coveted trophy in the chiropractic profession for decades. Technically, a million-dollar practice is one that collects $1000, 000 in one year or average collections of $83,333.35 + per month.

Very few doctors ever reach this accomplishment, especially among those who are starting their practices from scratch.

Even though this goal can be elusive, it has been done in recent history. I have mentored practices to this level. Even more importantly, I have mentored many who have tried and failed to reach this level; those failures have taught me far more than the successes. I have learned some key steps and principles that have led to the success of the few and the downfall of the many.

Over these next series of posts, I would like to share with you these lessons. What you do with the information is up to you. It is my sincere hope that a new generation of chiropractors will take this to heart and begin to change the face of this profession!

Million-Dollar Practice – Step one: Do the math

There are many first steps to substantial success in the practice of chiropractic, but one important first is knowing what you are getting into!

Running the statistical data for a million-dollar practice will help you to wrap your brain around what it will physically take. How you calculate the stats is simple. A million dollar practice needs to collect $83,333.34 per month. The national average for chiropractic collections per visit falls to about $50 per visit—a little less in some areas and more in others. When you divide that out, it means you would need to see 1667+ patient visits per month. The next question is, “Does your choice of technique allow you to see that volume?”.

Some techniques are incredibly efficient at diagnosing and unlocking subluxation; other techniques would make this impossible. When considering this fact, I have learned that it is the removal of subluxation that leads to healing, not the amount of time it takes to adjust a patient. If you would not be able physically to handle that volume of patients then associate practicing is the answer.

If you are a student reading this who has not committed to any specific technique (which I strongly suggest you do), the please keep “technique efficiency” in mind if a million-dollar practice is your goal!

So, the first question is, “Do you want a Million Dollar Practice”? Let me know your thoughts!